The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world-class university.

We offer a fantastic range of benefits including a highly competitive annual leave entitlement (with the ability to purchase more), a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more. Find out more about our benefits (opens in a new window) and join us to become part of something special.

Overview

We are looking for a highly motivated Salesforce Marketing Cloud Administrator to join our team and lead our marketing automation initiatives. In this pivotal role, you will play a key part in transforming our marketing strategies by leveraging Salesforce Marketing Cloud's robust capabilities. Your primary responsibility will be to design, implement, and optimise marketing automation solutions that align with our business objectives. Experience using Salesforce Marketing Cloud is essential, as you will be instrumental in driving the execution of targeted and personalised marketing campaigns across multiple channels.

As a Salesforce Marketing Cloud Administrator, you will collaborate closely with our Marketing, Admissions, Recruitment and Communications department to understand their unique requirements and translate them into effective technical solutions within Salesforce Marketing Cloud.

Main duties and responsibilities

• Platform Ownership: Take ownership of the Salesforce platform, ensuring it meets the needs of the organisation.
• Marketing Cloud Implementation: Assist with the design, implementation, and configuration of Salesforce Marketing Cloud solutions to meet marketing automation objectives.
• Campaign Management: Develop and execute marketing campaigns leveraging Salesforce Marketing Cloud capabilities, including Journey Builder, Email Studio, Automation Studio, and Audience Builder.
• Data Integration: Integrate Salesforce Marketing Cloud with other systems to ensure seamless data flow and synchronisation.
• Consulting and Stakeholder Engagement: Collaborate with stakeholders to understand ongoing marketing requirements and translate them into technical solutions within Salesforce Marketing Cloud.
• Training and Support: Provide both in-person and remote training as well as ongoing support to marketing teams on Salesforce Marketing Cloud functionalities and best practices.
• Reporting and Analytics: Develop reports and dashboards in Salesforce Marketing Cloud to measure campaign effectiveness and provide actionable insights.
• Continuous Improvement: Work closely with our Marketing/Communications and IT stakeholders to identify opportunities for process improvement and optimisation within Salesforce Marketing Cloud.
• Carry out other duties, commensurate with the grade and remit of the post
  
   Person Specification

Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn't match perfectly with this role's criteria, your contribution is valuable, and we encourage you to apply. Please ensure that you reference the application criteria in the application statement when you apply.

Essential criteria

• Strong Salesforce CRM experience (assessed at application)
• Experience with Salesforce Marketing Cloud (assessed at application)
• Hands-on experience with Journey Builder, Email Studio, Automation Studio, Audience Builder (assessed at application)
• Ability to design and implement marketing campaigns (assessed at interview)
• Knowledge of data integration principles (assessed at interview)
• Consulting and stakeholder engagement skills including experience in supporting and developing others (assessed at interview)
• Knowledge of industry and sector CRM developments and innovations (assessed at interview)
• Salesforce Marketing Cloud Certification (assessed at application)

Desirable criteria

• Experience with other marketing automation platforms (assessed at application)
• Experience in educational sector implementations (assessed at application)
• Understanding of digital marketing principles (assessed at interview)

Further Information

Grade: 7

Line manager: System Administration and Support Manager

Direct reports: None

Our website: https://www.sheffield.ac.uk/it-services/about (opens in new window)

For informal enquiries about this job contact:
Tom Jolley, System Administration and Support Manager: at t.jolley@sheffield.ac.uk

Next steps in the recruitment process

Details of the next steps will be provided to shortlisted candidates. We plan to let candidates know if they have progressed to the selection stage within two weeks of the closing date, subject to the volume of applications received. If you need any support, equipment or adjustments to enable you to participate in any element of the recruitment process you can contact it-services-recruitment@sheffield.ac.uk

Our vision and strategic plan

We are the University of Sheffield. This is our vision: sheffield.ac.uk/vision (opens in new window).

What we offer

• A minimum of 41 days annual leave including bank holiday and closure days (pro rata) with the ability to purchase more.
• Flexible working opportunities, including hybrid working for some roles.
• Generous pension scheme.
• A wide range of discounts and rewards on shopping, eating out and travel.
• A variety of staff networks, providing opportunities for social interaction, peer support and personal development (for example, Race Equality, LGBT+, Women’s and Parent’s networks).
• Recognition Awards to reward staff who go above and beyond in their role.
• A commitment to your development access to learning and mentoring schemes.
• A range of generous family-friendly policies
  • paid time off for parenting and caring emergencies
  • support for those going through the menopause
  • paid time off and support for fertility treatment
  • and more

More details can be found on our benefits page: sheffield.ac.uk/jobs/benefits (opens in a new window).

We are a Disability Confident Employer. If you have a disability and meet the essential criteria for this job you will be invited to take part in the next stage of the selection process.

We are a research university with a global reputation for excellence. Our ideas and expertise change the world for the better, making a real difference to society. We know that when people come together with different views, approaches and insights it can lead to richer, more creative and innovative teaching and research and the highest levels of student experience. Our University Vision (www.sheffield.ac.uk/vision) outlines our commitment to building a diverse community of staff and students that recognises and values the abilities, backgrounds, beliefs and ways of living for everyone.