The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world-class university.

We offer a fantastic range of benefits including a highly competitive annual leave entitlement (with the ability to purchase more), a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more. Find out more about our benefits (opens in a new window) and join us to become part of something special.

Overview

This role assists with the delivery of digital marketing and lead generation plans, learning how prospective students are using and perceiving our digital channels to continually improve our approach. The work encompasses all phases of the customer journey for all levels of study (undergraduate, postgraduate etc.) and aims to raise awareness of the University and influence the decision making of prospective students and their influencers. The role requires an enthusiastic, creative individual with a passion for, and interest in, customer journey, digital and social platforms, analytics and content types. The post is part of a wider team which includes a range of high performing marketing, recruitment and events professionals and works closely with the Corporate Communications team. The team vision is to create the best possible prospective student experience at every touchpoint, in a collaborative and innovative way.

Main duties and responsibilities

• Assist the Digital Marketing Officer in planning and executing digital marketing and lead generation plans.
• Assist in implementing digital marketing initiatives across various channels, including website, email marketing, social media, search engine marketing, and display advertising.
• Assist with monitoring and analysing campaign performance metrics.
• Assist with the updating, management and optimisation of the online prospectus, study pages and campaign landing pages, ensuring they are up-to-date, inclusive, user-friendly, and optimised for search engines.
• Assists with social media activities, including content creation, scheduling, monitoring engagement, and re-routing enquiries.
• Collaborate with cross-functional teams, including the campaigns and direct marketing teams, to ensure alignment and integration of digital marketing efforts.
• Stay informed about digital marketing trends, best practices, and emerging technologies to contribute fresh ideas and insights.
• Act as a brand guardian, driving appropriate usage and messaging by ensuring accurate and consistent representation within the brand and reputation guidelines, to create a clear, confident, consistent voice with correct use of visual ID.
• Any other duties as required including attendance at events and other critical business activity throughout the year including evenings and weekends.

Person Specification

Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn't match perfectly with this role's criteria, your contribution is valuable, and we encourage you to apply. Please ensure that you reference the application criteria in the application statement when you apply.

Essential criteria

• A good honours degree or equivalent and recently graduated from the University of Sheffield in the last two years (either at PG or UG level). (assessed at: application)
• Ability to work effectively in a team environment, collaborating with colleagues and stakeholders at different levels. (assessed at application, interview)
• Excellent written and verbal communication skills, with the ability to create engaging content and adapt messaging for different platforms and audiences.(assessed at application, interview)
• Experience of using digital marketing tools and platforms such as content management systems to publish content.
• Familiarity with digital marketing, techniques and platforms, including social media marketing, content marketing, SEO and analytics. (assessed at application, interview)
• Enthusiasm for learning and staying updated with the latest digital marketing trends, techniques, and industry developments. (assessed at application, interview)
• Detail-oriented with strong organisational and time management skills, able to handle multiple projects and deadlines simultaneously. (assessed at application, interview)
• Analytical mindset and the ability to interpret data and metrics to optimise campaigns and drive results.(assessed at application, interview)

Desirable criteria

• Experience creating and presenting content on vertical channels like TikTok and Instagram. (assessed at application, interview).
• Experience using enterprise social media management tools (such as Buffer) for content publishing and community management. (assessed at application, interview).

Further Information

Grade: 4

Salary: £24,900 - £26,338 per annum with the potential to progress to £28,381 through sustained exceptional contribution.

Work arrangement: Full-time

Duration: 12 months

Line manager: Digital Marketing Executive

Direct reports: None

For informal enquiries about this job contact:

Andrew Twist, Digital Marketing Manager (UX) on a.twist@sheffield.ac.uk

Next steps in the recruitment process

It is anticipated that the selection process will take place week commencing 14 July 2025. This will consist of a short task and formal interview. We plan to let candidates know if they have progressed to the selection stage on the week commencing 7 July 2025. If you need any support, equipment or adjustments to enable you to participate in any element of the recruitment process you can contact Kath Dawson (k.s.dawson@sheffield.ac.uk)

Our vision and strategic plan

We are the University of Sheffield. This is our vision: sheffield.ac.uk/vision (opens in new window).

What we offer

• A minimum of 38 days annual leave including bank holiday and closure days (pro rata) with the ability to purchase more.
• Flexible working opportunities, including hybrid working for some roles.
• Generous pension scheme.
• A wide range of discounts and rewards on shopping, eating out and travel.
• A variety of staff networks, providing opportunities for social interaction, peer support and personal development (for example, Race Equality, LGBT+, Women’s and Parent’s networks).
• Recognition Awards to reward staff who go above and beyond in their role.
• A commitment to your development access to learning and mentoring schemes; integrated with our Professional Services Shared Skills Framework
• A range of generous family-friendly policies
  • paid time off for parenting and caring emergencies
  • support for those going through the menopause
  • paid time off and support for fertility treatment
  • and more

More details can be found on our benefits page: sheffield.ac.uk/jobs/benefits (opens in a new window).

We are a Disability Confident Employer. If you have a disability and meet the essential criteria for this job you will be invited to take part in the next stage of the selection process.

We are a research university with a global reputation for excellence. Our ideas and expertise change the world for the better, making a real difference to society. We know that when people come together with different views, approaches and insights it can lead to richer, more creative and innovative teaching and research and the highest levels of student experience. Our University Vision (www.sheffield.ac.uk/vision) outlines our commitment to building a diverse community of staff and students that recognises and values the abilities, backgrounds, beliefs and ways of living for everyone.