Job Description
Job Title:  Product & Market Insight Officer
Posting Start Date:  24/06/2025
Job Id:  1203
School/Department:  Marketing Admissions Recruitment & Comms
Work Arrangement:  Full Time (Hybrid)
Contract Type:  Fixed-term
Salary per annum (£):  31,637 - 39,355
Closing Date:  08/07/2025

The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world-class university.

We offer a fantastic range of benefits including a highly competitive annual leave entitlement (with the ability to purchase more), a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more. Find out more about our benefits (opens in a new window) and join us to become part of something special.

 

Overview

 

We are looking for a motivated and enthusiastic individual to deliver high quality market insight activity within student recruitment and marketing and provide support in the development of the University’s portfolio development process.

 

This will be driven by a robust, evidence driven approach, with this role responsible for working closely with colleagues to develop rich analysis of findings, with a focus on developing clear recommendations for how to continually improve and shape our activity to benefit prospective applicants, students and colleagues.

 

Main duties and responsibilities

 

  • Contribute and coordinate insight and evaluation activity across a range of student recruitment, admissions and marketing activity, undertaking the design and reporting of surveys across our activity
  • Develop innovative approaches to capturing insight from a range of audiences
  • Utilise evidence and market intelligence to provide evidence for decision making in relation to student recruitment, marketing and admissions practices
  • Contribute to the ongoing delivery of portfolio development work, delivering insight to ensure our provision meets the needs of our prospective students.
  • Draw out trends and patterns in enquirer, applicant, offer-holder and registrations data, including emerging trends in-cycle, to inform plans for interventions
  • Participate in appropriate external professional networks to facilitate service benchmarking and improvement
  • Utilise evidence and research to understand emerging trends to inform and shape the delivery of our activity and advise on shaping processes and policy
  • Support the use of evidence and research in student recruitment, marketing and admissions decisions and processes
  • Develop, through evidence-led insights, relationships with key stakeholders to highlight areas of development and concern, working to develop solutions where possible.
  • Carry out other duties, commensurate with the grade and remit of the post, including attendance at events and other critical business activity throughout the year including evenings and weekends.
  • Carry out other duties, commensurate with the grade and remit of the post

 

 

Person Specification Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn't match perfectly with this role's criteria, your contribution is valuable, and we encourage you to apply. Please ensure that you reference the application criteria in the application statement when you apply.

 

Criteria

Essential or desirable

Stage(s) assessed at

Experience of delivering and analysing evaluations to derive the success and areas of improvement for activity

Essential

Application / Interview

Experience of developing surveys and questionnaires, and responsibility of sharing findings with stakeholders

Essential

Application/ Interview

Excellent attention to detail and high level of accuracy when working with data

Essential

Interview/Task

Experience of identifying and analysing issues, interpreting data, and developing recommendations

Essential

Interview/Task

Experience of using a range of software including Microsoft Office, with Excel at an advanced level

Essential

Task

 

Excellent communication (verbal and written) and interpersonal skills with a range of audiences relay to a variety of different stakeholders in a concise and user friendly way

Essential

Application / Interview

Excellent time management skills, including the ability to prioritise a busy and varied workload

Essential

Application / Interview

Commitment to personal and professional development shown by a willingness to undertake training where necessary

Essential

Application / Interview

Understanding of product development processes and activities relating to academic programmes

Desirable

Application / Interview

 

Further Information

 

Grade

6

Salary

£31,637 -  £36,130 per annum with the potential to progress to £39,355 through sustained exceptional contribution. [As of June 2025]

Work arrangement

Full-time

Duration

12 months

Line manager

Product & Market Insight Manager

Direct reports

 

Our website

www.sheffield.ac.uk

 

 

 

Next steps in the recruitment process

It is anticipated that the selection process will take place on Wednesday 23 July 2025. This will consist of an Interview panel and Task. We plan to let candidates know if they have progressed to the selection stage on the week commencing Monday 7 July 2025. If you need any support, equipment or adjustments to enable you to participate in any element of the recruitment process you can contact Kath Dawson (k.s.dawson@sheffield.ac.uk)

 

Our vision and strategic plan

We are the University of Sheffield. This is our vision: sheffield.ac.uk/vision (opens in new window).

What we offer

  • A minimum of 38 days annual leave including bank holiday and closure days (pro rata) with the ability to purchase more.
  • Flexible working opportunities, including hybrid working for some roles.
  • Generous pension scheme.
  • A wide range of discounts and rewards on shopping, eating out and travel.
  • A variety of staff networks, providing opportunities for social interaction, peer support and personal development (for example, Race Equality, LGBT+, Women’s and Parent’s networks).
  • Recognition Awards to reward staff who go above and beyond in their role.
  • A commitment to your development access to learning and mentoring schemes; integrated with Professional Services Shared Skills Framework
  • A range of generous family-friendly policies
    • paid time off for parenting and caring emergencies
    • support for those going through the menopause
    • paid time off and support for fertility treatment
    • and more


More details can be found on our benefits page: sheffield.ac.uk/jobs/benefits (opens in a new window).

 

We are a Disability Confident Employer. If you have a disability and meet the essential criteria for this job you will be invited to take part in the next stage of the selection process.

 

 

Possession of a criminal record is not an automatic bar to employment at the University of Sheffield. We recognise the value of steady employment in the rehabilitation process and examine each case in its own right. More information can be found on our Information for candidates page:- sheffield.ac.uk/jobs/candidates (opens in a new window).

 

 

We are a research university with a global reputation for excellence. Our ideas and expertise change the world for the better, making a real difference to society. We know that when people come together with different views, approaches and insights it can lead to richer, more creative and innovative teaching and research and the highest levels of student experience. Our University Vision (www.sheffield.ac.uk/vision) outlines our commitment to building a diverse community of staff and students that recognises and values the abilities, backgrounds, beliefs and ways of living for everyone.

 

Disability Confident